The 2007 AVIVA-COFCO China Badminton Masters is an event that promises Chengdu fans the most exciting sporting action by world-class badminton players from across the globe. As the title sponsor for this prestigious event, we are delighted that the event has progressed to become one of the 12 “Super Series” sanctioned by World Badminton Federation. It means that even more players including Chinese shuttlers will be able to make their mark in the international badminton scene. As one of the Super Series, the 2007 AVIVA-COFCO China Badminton Masters will also offer qualifying points to the 2008 Beijing Olympic Games. To the benefit of avid badminton fans in Chengdu, this Super Series will witness the best international players vying for valuable Olympic points as they compete against potential Olympic opponents. Given the widespread popularity of badminton and China’s prestigious ranking, there is no doubt that the China Badminton Masters is one of China’s top sports.
Supporting the China Masters is part of Aviva-COFCO’s continuous effort to promote sports and healthy lifestyle to people. This is in line with our “C.A.R.E in every home” vision. Through the event, we hope to promote the Aviva COFCO’s C.A.R.E culture through a unifying theme of Sports For All.
In recent years, AVIVA-COFCO has received strong approval from our associates, our business partners and our customers. In December 2006, China's largest-ever insurance customer satisfaction survey placed AVIVA-COFCO first in the agency sales sector, and second overall. In February 2007, Eric Chang, president of AVIVA-COFCO, was named “Best Managing Director” in the foreign insurance company category and our Broker Building Center of AVIVA-COFCO won the award for “Best marketing strategy” in the “focus of insurance” awards held by the China Insurance Marketing magazine. In April 2007, our product won the “Best Insurance Products” in the China (Chengdu) Financial General Awards.
As a rapidly growing business, we also believe in contributing to and investing in the community. As such, we are involved in various charities and public service activities. Corporate social responsibility has become fundamental to our business model. Our contribution to society in the area of sports development reflects our focus on promoting to China healthy lifestyles for all.
I would like to take this opportunity to express my sincere appreciation to the Badminton World Federation, China Badminton Association, Sichuan Sports Bureau and members of the media for their continued support. .
Finally, on behalf of AVIVA-COFCO, I wish all players at the 2007 AVIVA-COFCO China Badminton Masters a roaring success!
Mdm Wu Xiaohui
Chairperson
Aviva-Cofco Life Insurance Co.Ltd
